Protecting Yourself and Your Business From Network and Cyber Threats
A cyberattack on your computer infrastructure can be as devastating to your company as a fire or flood. Not only does a data breach affect you financially, it also puts your reputation at risk, as your clients’ private information is exposed. Are you prepared? Join us for an informative session that provides real-life examples of the cyber threats and risks faced by our industry as well as the policies you should have in place to protect yourself.
Presented by: Caryn Reiker of Max360 and Jorge Sanchez of Hermes Worldwide
10 Minutes to a More Profitable Website/5 Things Your Website Is Trying to Tell You
ROAR! Internet Marketing
Leave your technical knowledge at the door, because this session is packed with easy-to-implement changes that will make your website more valuable to your company. Based on research on what motivates people to take certain actions on a website, you’ll leave with pages full of notes on how to make your website a more effective lead generator. Capture the power of the Internet as a marketing tool. Find out why your website may be holding back your sales growth and see the most impactful changes you can make to get more out of it.
The second half of the session will explore how you can improve upon your website using the tools available. See how Google Analytics can be used to diagnose your website as audience members agree to have their Google Analytics analyzed live and unrehearsed at this session. Some of the best data available to improve your business marketing is just a few clicks away and you’ll learn how to get that information and put it to use.