Brand Harmony: Communicate a Story That Drives Business Results
Yastrow & Company
When your customers think about you, are they interested? Are they motivated? Are they inspired? In this session, speaker Steve Yastrow will help you think about your brand in a new way. You'll recognize that your brand is not what you say you are, but what your customers think you are. Yastrow will teach you how to generate powerful messages in the minds of your customers by creating an experience of brand harmony, where all interactions that customers have with your company blend to tell one clear, compelling, and differentiating story. He’ll also show how every one of your employees can be the brand simply by do their jobs, thereby creating the kind of customer experiences that will keep customers happy and loyal, and will lead to powerful word of mouth marketing.
Where Is Your Business Growing and How Are You Getting There?
Global Alliance Chauffeured Services
Ever feel like the business controls you? Want to gain control of the freight train? Learn how other owners have built businesses that are profitable through good times and bad. This session will explain how to transition from an entrepreneurial business—where you are always putting out fires—to a steadily growing business that is predictable and dependable. Learn practical takeaways about how to work toward the goal of building structured business that runs itself and stands on its own.
2015 State of the Industry
You won’t want to miss this year’s State of the Industry, which promises to be as lively and engaging and it is informative and enlightening. TLPA President Mike Fogarty of Tristar Worldwide, David Seelinger of EmpireCLS Worldwide, and Scott Solombrino of Dav El/BostonCoach will comprise this year’s panel (moderated by Chris Weiss), and will outline how to launch a successful response to TNCs, discuss current trends, and make bold predictions about where the industry’s heading. Straightforward advice and candid discussions are guaranteed to punctuate this must-attend event.
We’ll be debuting our Association Summit, which will bring together more than a dozen association leaders to discuss the industry’s most critical and impactful topics, especially TNCs. This moderated session will feature updates from an array of regional and global associations serving the industry. With Mike Fogarty of TLPA, Jeff Shanker of LANJ, and Rick Versace of FLA moderating the session and association leaders representing ILA, NELA, GCLA, and more, this inaugural event will provide a sweeping overview of how operators all over the country are combating TNCs and fighting for the integrity of the industry.
13.5 Things You Won’t Do to Grow Your Business
As business owners and salespeople, there are certain things we know we need to do each day, each week, and each month to continue to build our business and incomes. But why don’t we do them? We procrastinate, make excuses, and find other things to keep us busy until we miss our goals, disappoint our family, employees, or boss, and sometimes give up. Our speaker from Sandler Training—the sales and management experts—shares 13.5 must-do activities that most of us would admit we should do but, for some reason, we find just don’t get done.
Wage and Hour Laws
Daniel Crowley & Associates
Pike & Pike
This timely session tackles the tricky and critical topic of wage and hour laws, a relevant topic for any operator in our industry. Learn the basics that will safeguard you and your company from the most common errors small business owners experience. The speakers, both accomplished attorneys who are entrenched in chauffeured transportation, will also discuss the ins and outs of contractual negotiations. There will also be a limited Q&A session—which is essentially free legal advice. This is one you won’t want to miss!
Building an Affiliate Network from the Ground Up
This workshop gives you a rare opportunity to learn practical and actionable steps to create and launch an affiliate network, led by two award-winning operators in very diverse markets. They will share their tips and proven tactics to effectively screen and source potential partners, establish and apply quality standards for your process, implement a system of checks and balances to ensure your affiliate service is both exceptional and profitable, and brand yourself as an affiliate of choice for your market.
Chauffeur Recruiting Wars: Beat the TNCs at Their Own Game
Inbound Marketing Agents
Do you wonder why TNCs have successfully attracted drivers to work for them? Recruiting quality chauffeurs isn’t what it used to be: It’s about the sales and marketing of your company to attract the best to work for you. This requires much more than just a Craigslist post, but isn’t difficult as long as you know what to do. Panelists will share proven strategies, tools, and posting locations to boost your chauffeur recruiting game. You will learn why traditional channels are not as effective as Facebook advertising, as well as how to immediately implement a successful recruiting campaign in a step-by-step presentation.
Are Your Employees Working for You? Aligning Performance Management with Strategic Vision
The LMC Group
Have you ever felt like your employees were preventing you from achieving greater success? Have you ever wondered why it is so hard for people to make decisions in the workplace that seem to be so obvious? This workshop will explore performance management from the top down, and map the process for creating and aligning your company’s strategic vision with the performance expectations and communications set upon employees. Included in the content will be mission, vision, values, and goal planning, as well as an overview on how to maximize your team’s performance and to effectively handle issues that arise.
Maintaining Your Financial Edge in the Chauffeur Driven Industry
Global Business Strategies
President of Global Business Strategies Frank A. Rosenbaum, CPA, will close out the educational component of the Executive Retreat on Wednesday. His finance-centric workshop will help you establish a roadmap specifically designed to increase the overall value of your business. Over the course of two hours, Rosenbaum will discuss financial benchmarking, highlight the best methods for reducing dbt, and offer tips to set financial goals for your company.