Brand Harmony: Communicate a Story That Drives Business Results
Yastrow & Company
When your customers think about you, are they interested? Are they motivated? Are they inspired? In this session, speaker Steve Yastrow will help you think about your brand in a new way. You'll recognize that your brand is not what you say you are, but what your customers think you are. Yastrow will teach you how to generate powerful messages in the minds of your customers by creating an experience of brand harmony, where all interactions that customers have with your company blend to tell one clear, compelling, and differentiating story. He’ll also show how every one of your employees can be the brand simply by do their jobs, thereby creating the kind of customer experiences that will keep customers happy and loyal, and will lead to powerful word of mouth marketing.