Displaying items by tag: matt weber

Leave your technical knowledge at the door, because this session is packed with easy-to-implement changes that will make your website more valuable to your company. Based on research on what motivates people to take certain actions on a website, you’ll leave with pages full of notes on how to make your website a more effective lead generator. Capture the power of the Internet as a marketing tool. Find out why your website may be holding back your sales growth and see the most impactful changes you can make to get more out of it.

The second half of the session will explore how you can improve upon your website using the tools available. See how Google Analytics can be used to diagnose your website as audience members agree to have their Google Analytics analyzed live and unrehearsed at this session. Some of the best data available to improve your business marketing is just a few clicks away and you’ll learn how to get that information and put it to use.