Displaying items by tag: customer retention
Finding the Right Balance of Profitability vs. Scale
Did you just land a huge client but now that means additional costs that you weren’t expecting? Revenue is only one metric of success, and often has little to do with profitability or cash in your pocket. Of course you want to grow, but doing so too rapidly comes with its own problems, while steady and controlled growth can be king. This session will explore how to properly scale your business, ensuring profitability at every step of the way.
Presented by: TJ Doyle of Gold Shield Transportation and Andi Gray of Strategy Leaders
Moderated by: Jason Sharenow of Broadway Elite Worldwide
Limo U Session — Marketing Truths: How to Not Get Screwed By Your SEO and Ads Manager
Do you actually know if the people managing your SEO or paid advertising are genuinely providing value? Are they making an impact or just wasting money? Marketing is just one of many important ways you connect with new and repeat customers, so it’s critical to make sure you’re not throwing away your budget dollars. Take a deep dive with Bill Faeth as he educates you on the unknown problems to help you drive great ROI.
Presented by: Bill Faeth of Limo University
Client Retention and Proactive Service Recovery in a Buyer’s Market
Largely due to the rise of TNCs in the ground transportation market, it’s become clear that we are in the midst of a buyer’s market. As a result, if your company isn’t doing everything possible to accommodate and cater to your client base then they’re likely to find another service. This session is designed to help your company be as a proactive as possible when it comes to retaining your client base. You’ll learn the benefits of keeping ahead of the curve and having policies in place to appease clients when a customer service issue arises.
Presented by: Colin Devine, CEO of Devine's Worldwide Chauffeur Services and Mike Zappone, President of All Transportation Network
Moderated by: Jason Sharenow, COO of Broadway Elite
Managing Online Reviews and Dealing With Potential PR Challenges
As the social media landscape continues to grow by leaps and bounds each year—with new sites and apps entering the field regularly—maintaining your online presence has become increasingly challenging. And with social media becoming an ever-more valuable, if not essential, tool for successful marketing, it’s important that operators learn how to craft their online presence into success. Our presenters will provide an overview of the social media space, with a heavy emphasis on managing your internet reviews from clients, which can be a PR nightmare.
Presented by: Bill Faeth of Inbound Marketing Agents and Faith Glasgow of Peak Limousine
Brand Harmony: Communicate a Story That Drives Business Results
Steve YastrowYastrow & Company
When your customers think about you, are they interested? Are they motivated? Are they inspired? In this session, speaker Steve Yastrow will help you think about your brand in a new way. You'll recognize that your brand is not what you say you are, but what your customers think you are. Yastrow will teach you how to generate powerful messages in the minds of your customers by creating an experience of brand harmony, where all interactions that customers have with your company blend to tell one clear, compelling, and differentiating story. He’ll also show how every one of your employees can be the brand simply by do their jobs, thereby creating the kind of customer experiences that will keep customers happy and loyal, and will lead to powerful word of mouth marketing.
Customer Retention: Keeping Clients Engaged and Loyal by Exceeding Expectations
Kyara KahakauwilaL.A. Limousines
Mike ZapponeAll Transportation Network
In the age of “faster, cheaper, now” how do you keep your clients loyal? Chauffeured transportation as we have known it is changing; clients now no longer have to rely on old methods and loyalties to get the service they want. This 90-minute session will take you on a journey exploring how many brands have kept their guests’ retention numbers at record levels, proven strategies that work within the chauffeured car world, and ways how you can make positive changes in your organization to surpass your clients’ expectations.
Creating and Implementing a Quality Control & Mystery Shopper Program
Brett TysonBostonCoach
Mike ZapponeAll Transportation Network
It’s essential to know what your employees are doing when you’re not looking; even the best managers have problem employees who hide their bad behaviors well. By implementing some simple, inexpensive programs and new technologies, you can cultivate some valuable data that lets you see your employees’ service through the eyes of your customers.