Displaying items by tag: social media

Social Media Compass: Navigating Social Media for Your Business

This session will teach you how to create and manage a content calendar, create consistency with tone and voice regardless if multiple people are handling different accounts, what’s next in social media, and even protecting your brand online. Your customers are looking on the web and trusting the reviews; shouldn’t you have the best possible plan to keep them interested?

Presented by: Gillian Doucette of DriveProfit and Aleja Seabron of The LMC Group

Leveraging Technology to Improve Your Customer Experience & Bottom Line

Learn about some of the most popular cutting-edge technologies that will benefit your company, beyond just standard iPads and GPS tracking. Take a deep dive into the high-tech solutions for automation, sales, and other facets of your business that will help drive your bottom line through improved customer experience, best practices, and increased efficiency.

Presented by: Matt Assolin of Nikko’s Worldwide, Reza Choudhury of HYRYDE—Reliance Worldwide, and Matthew Strack of Strack Ground

Managing Online Reviews and Dealing With Potential PR Challenges

As the social media landscape continues to grow by leaps and bounds each year—with new sites and apps entering the field regularly—maintaining your online presence has become increasingly challenging. And with social media becoming an ever-more valuable, if not essential, tool for successful marketing, it’s important that operators learn how to craft their online presence into success. Our presenters will provide an overview of the social media space, with a heavy emphasis on managing your internet reviews from clients, which can be a PR nightmare.

Presented by: Bill Faeth of Inbound Marketing Agents and Faith Glasgow of Peak Limousine

Association Summit

Mike Fogarty
TLPA

Jeff Shanker
LANJ

Rick Versace
FLA

We’ll be debuting our Association Summit, which will bring together more than a dozen association leaders to discuss the industry’s most critical and impactful topics, especially TNCs. This moderated session will feature updates from an array of regional and global associations serving the industry. With Mike Fogarty of TLPA, Jeff Shanker of LANJ, and Rick Versace of FLA moderating the session and association leaders representing ILA, NELA, GCLA, and more, this inaugural event will provide a sweeping overview of how operators all over the country are combating TNCs and fighting for the integrity of the industry.

HR Training: Establishing Rules for Social Media, Cell Phones, and the Internet

Kristen Carroll
Grace Limousine / The LMC Group

Christina Davis
The LMC Group

Technology allows you to better communicate with your employees, but it also brings with it way too many distractions and risks. Social media adds another wrinkle as employees are expected to use it as a business tool, but the potential for misuse or abuse exists. This session will help you establish written policies that provide boundaries for employees and strike a balance for maximum productivity.