Managing Online Reviews and Dealing With Potential PR Challenges

As the social media landscape continues to grow by leaps and bounds each year—with new sites and apps entering the field regularly—maintaining your online presence has become increasingly challenging. And with social media becoming an ever-more valuable, if not essential, tool for successful marketing, it’s important that operators learn how to craft their online presence into success. Our presenters will provide an overview of the social media space, with a heavy emphasis on managing your internet reviews from clients, which can be a PR nightmare.

Presented by: Bill Faeth of Inbound Marketing Agents and Faith Glasgow of Peak Limousine

Brand Harmony: Communicate a Story That Drives Business Results
Steve Yastrow
Yastrow & Company

When your customers think about you, are they interested? Are they motivated? Are they inspired? In this session, speaker Steve Yastrow will help you think about your brand in a new way. You'll recognize that your brand is not what you say you are, but what your customers think you are. Yastrow will teach you how to generate powerful messages in the minds of your customers by creating an experience of brand harmony, where all interactions that customers have with your company blend to tell one clear, compelling, and differentiating story. He’ll also show how every one of your employees can be the brand simply by do their jobs, thereby creating the kind of customer experiences that will keep customers happy and loyal, and will lead to powerful word of mouth marketing.

Association Summit
Mike Fogarty
TLPA
Jeff Shanker
LANJ
Rick Versace
FLA

We’ll be debuting our Association Summit, which will bring together more than a dozen association leaders to discuss the industry’s most critical and impactful topics, especially TNCs. This moderated session will feature updates from an array of regional and global associations serving the industry. With Mike Fogarty of TLPA, Jeff Shanker of LANJ, and Rick Versace of FLA moderating the session and association leaders representing ILA, NELA, GCLA, and more, this inaugural event will provide a sweeping overview of how operators all over the country are combating TNCs and fighting for the integrity of the industry.